Podcasting: Because Markets Really Are Conversations

Part of the BACN Virtual Marketing Magnets Panel

Friday, January 27th
7:30 - 10:30 AM

McInnis Park Golf Center Restaurant
350 Smith Ranch Rd
San Rafael, CA 94903

Why is "podcast" the Oxford American Dictionary's Word of the Year for 2005? Podcasts-MP3 audio files you can subscribe to online and download automatically-are a great new tool for businesses large and small. You can join in conversations about your area of expertise, or start one of your own. Showcase your expertise, build your brand, and let prospects get to know you before they ever meet you. Reach targeted audiences in your niche and attract pre-qualified prospects. Finally, a way to get your clients to listen to what you tell them!

Topics

• Who's Podcasting (and What's Podcasting?)
  • Large Corporations
  • Solo Practitioners
  • Media
• Podcasting for you
  • Business development
  • Marketing
  • Making your podcast pay for itself
• Podcasting for your clients
  • Replace conference call briefings/trainings
  • Engage and educate employees
  • Build brand/attract customers

HTML Slideshow (Requires Microsoft Internet Explorer)

PDF Handout

Interactive Mind Map Handout

About the Author-izer

As co-founder of the Podcast Asylum, Author-izer Sallie Goetsch (rhymes with "sketch") writes and speaks about podcasting from the listener's perspective. She started "smoking the podcast dope" in April 2005 and immediately contracted a bad case of earbud isolationism, using podcasting to make connections and attract prospects from around the world without recording her own podcast . She works tirelessly to cure the epidemic of podcastus ignoramus among business owners. Her day job is turning consultants into authors.

For samples of previous podcasting presentations, including MP3 recordings, PowerPoint slides, and interactive handouts, visit the podcast consulting page.