Podcasting: Because Markets Really Are Conversations


	Presented as part of the “Virtual Marketing Magnets” panel at the January meeting of the Bay Area Consulting Network
	Friday, January 27th at 7:30 AM
	McInnis Park Golf Center Restaurant
	350 Smith Ranch Rd
	San Rafael, CA 94903
	Why is “podcast” the Oxford American Dictionary’s Word of the Year for 2005? Podcasts—MP3 audio files you can subscribe to online and download automatically—are a great new tool for businesses large and small. Join in conversations about your area of expertise, or start one of your own. Showcase your expertise, build your brand, and let prospects get to know you before they ever meet you. Reach targeted audiences in your niche and attract pre-qualified prospects.

	*About the Author-izer*
	Author-izer Sallie Goetsch spent far too many years in academia before starting her own business. She started “smoking the podcast dope” in May of 2005, and by September, after contracting a bad case of earbud isolationism, had co-founded the world’s first Podcast Asylum. Even without recording her own podcast, Sallie has turned this new medium into a way to make connections and attract prospects from around the world.