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WIC-San Francisco Invites You To:
The Easy Way to Get More Business with Blogs and Podcasts

Recognized expert Sallie Goetsch (yeah, that’s me) will teach you how to reach a wider audience and build your brand with new social technology tools.

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Note

This presentation is aimed at absolute beginners, people who have been hearing about blogging and podcasting but who have no experience with it.

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Everyone’s talking about podcasts and blogs. Do you know what they are and how you can use them to your advantage?Blogs are one of the easiest ways to publish online. You don’t have to know anything about web design to use a blog to showcase your expertise and help build your brand cheaply and easily.Since 2004, podcasting has allowed thousands of independent professionals to create their own “talk radio” shows to increase their credibility and sales success. You can, too—even if you never record your own show. All you need to get your name in front of the right prospects around the world is a computer, an internet connection, and a little time to listen. (That’s right—no iPod required.)Even if you don’t think podcasts and blogs are for you, attend this session to learn the lingo so you can talk about them knowledgeably with clients and prospects.

You will learn:

• What business blogs should be and who should use them
• How to start blogging in 5 minutes (and when not to)
• What podcasts are, how to use them and promote yourself to clients and prospects
• How to find the online conversations you want to join

Date & Time:

Wednesday, May 24, 2006
5:30 – 6:00 Registration, informal networking, and appetizer buffet
6:00 – 7:30 Program

Location:

Hotel Galleria
191 Sutter St. (Palm Room, 2nd floor)
San Francisco, CA 94104

Cost (includes appetizers & non-alcoholic drinks):

WIC Members: $25 pre-registration, $30 at the door (Associate & Premiere
members*)
Non-WIC Members: $35 pre-registration, $40 at the door
*Please note: Affiliate level does not include membership with WIC

The hotel also offers complimentary wine tasting (5:30 - 6:30 pm) in the lobby. You’re
welcome to pick up a glass on your way to the meeting room, or you can purchase a
glass at Perry’s on the ground floor.

RSVP:

Space is limited. Please reserve your spot early to guarantee a seat. Advance
registration is available only through Acteva and must purchased by 12:00 pm PST, May 22.For more information please e-mail Anne Evers, aeversco@pacbell.net or Tresa Eyres, teyres@aol.com.

(You could ask me, but I couldn’t tell you much about registration or the rest of it—I’m just the evening’s entertainment.)

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