Author-ized Articles

Join me at Linen Life Park Avenue for breakfast, networking, and an introduction to podcasting. If you’re wondering what the big deal about podcasts is and why you should care, this presentation is for you. You’ll get a chance to see and hear for yourself what the fuss is about and how to use podcasting as a marketing tool.

This is not a technical how-to session for geeks. I’ll talk a bit about what to do next if you want to start your own podcast, and more about why you shouldn’t rush out and buy an expensive recording setup without some careful analysis ahead of time.

Business to Business Connections Presents:

The Podcast Revolution

Increase Your Credibility and Sales Success

Date/Time/Location:
Wednesday, June 28, 2006
8:00-10:00 AM
Linen Life Park Avenue
1375 Park Avenue
Emeryville, CA 94608
Tel: (510) 575-7455
COST: $20

Since 2004, podcasting has allowed thousands of independent professionals to create their own “talk radio” shows to increase their credibility and sales success. Join in conversations about your area of expertise, showcase your expertise, build your brand, and let prospects get to know you before they ever meet you—even if you never record your own show. All you need is a computer, an internet connection, and a little time to listen. (That’s right—no iPod required.)

Highlights include:

• What’s driving the audio revolution?
• The relationship between blogs and podcasts
• What makes podcasts different
• How to find the conversations you want to join
• How to promote yourself with podcasts

RSVP Required:
Respond to the Evite or contact Baylan Megino (admin@whitelightassociates.com) to register. If you have questions about the program itself, contact Sallie Goetsch (sallie@author-izer.com) for more information. Or post questions as blog comments—I promise to answer them.
Hope to see you there.