Archive for July, 2006



In my experience, pitching yourself as a podcast interview subject is very different from pitching your book to a publisher or getting on television, with one exception: you have to do your homework.
Pitching your manuscript to a publisher requires a formal proposal containing certain elements, such as a marketing plan and a competing and complementary […]

Why I Don’t Podcast

A funny thing has been happening to me in the course of my crusade to stem the tide of podcastus ignoramus. People keep assuming that I’m a podcaster. Never mind the fact that I never claim to have my own podcast and all my presentations are about how to use podcasts for marketing as a […]

Presented as part of the “Virtual Marketing Magnets” workshop at the July meeting of the Bay Area Consulting Network
Friday, July 28that 7:30 AM
Embassy Suites Hotel
101 McInnis Parkway
San Rafael, CA 94903
Podcasting is hot. Oxford named “podcast” the word of the year in 2005, and now everyone from corporations to politicians is jumping on the bandwagon. Find […]