Author-ized Articles

This morning’s presentation on “Podcasting for Professional Trainers” was more of an adventure than anticipated, due mostly to the way the computer kept hanging up and refusing to advance to the next slide, then jumping several slides forward at once. Also, not being either a podcaster or a professional trainer, I was a bit out […]

 

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In my experience, pitching yourself as a podcast interview subject is very different from pitching your book to a publisher or getting on television, with one exception: you have to do your homework.
Pitching your manuscript to a publisher requires a formal proposal containing certain elements, such as a marketing plan and a competing and complementary […]

A funny thing has been happening to me in the course of my crusade to stem the tide of podcastus ignoramus. People keep assuming that I’m a podcaster. Never mind the fact that I never claim to have my own podcast and all my presentations are about how to use podcasts for marketing as a […]

Presented as part of the “Virtual Marketing Magnets” workshop at the July meeting of the Bay Area Consulting Network
Friday, July 28that 7:30 AM
Embassy Suites Hotel
101 McInnis Parkway
San Rafael, CA 94903
Podcasting is hot. Oxford named “podcast” the word of the year in 2005, and now everyone from corporations to politicians is jumping on the bandwagon. Find […]

If you couldn’t make it to the June 28th Podcast Revolution presentation at Linen Life Park Avenue, you can still view the slides and the handout by going to the presentation page.

Join me at Linen Life Park Avenue for breakfast, networking, and an introduction to podcasting. If you’re wondering what the big deal about podcasts is and why you should care, this presentation is for you. You’ll get a chance to see and hear for yourself what the fuss is about and how to use podcasting […]

I’m going to be presenting half of a workshop on “Training That Travels” for the Golden Gate Chapter of the American Society for Training & Development on August 9th. My co-presenter, Ron Person, will address the topic of “Low-Cost Webinars, Videos and Portable Videos”; I’m going to be talking about podcasting yet again, this time […]

I had a great time presenting to the Women in Consulting Group in San Francisco about “The Easy Way to Get More Business with Blogs and Podcasts” on May 24th–but the less said about trying to park in San Francisco before 6 PM, the better.
Whether or not you came to the presentation, feel free to […]

In his excellent article “What Podcasting is NOT,” Tom Hespos of Underscore Marketing wrote focuses on the difference between podcasting and radio or television. His point, which is a very good one, is that podcasting is far more interactive. Even though podcasters may be the ones to choose the “programming,” listeners take an active part […]

Unbeknownst to me, Neville Hobson of For Immediate Release and Lee Hopkins of Better Communications Results gave me and this teleclass some terrific publicity on Monday. (I didn’t get a chance to listen to FIR 111 until Tuesday evening.)
After I heard that, I felt doubly compelled to edit the recording of the class carefully, so […]

 

 Standard Podcast: Play Now | Play in Popup | Download