Author-ized Articles

For those who missed the BACN panel, here’s a chance for a reprise of my podcasting presentation—and in greater detail, because I had only 15 minutes there and have the bulk of an hour for this call.
The teleclass is part of “The ABCs of Internet Marketing,” sponsored by Valiss Small Business Marketing Solutions in the […]

A recent report that only 20% of CEOs who blog write their own blogs has some prominent bloggers and PR professionals up in arms—even though they take it for granted that the CEOs in question don’t write their own speeches or annual reports, never mind their own books. Why should blogs be different? Should ghostwriters […]

There was a record turnout at today’s Bay Area Consultants Network meeting this morning, where I was speaking on a panel about “Virtual Marketing Magnets.” For those who couldn’t make it, there’s a web version of my PowerPoint (complete with the text of what I said, or at least, the text of what I was […]

In many respects, the worlds of fiction and nonfiction are very different. One of the most notable differences, from the author’s perspective, is that nonfiction books are usually sold on the basis of a proposal and written afterwards, whereas a novelist needs a completed manuscripts before approaching publishers. (This requirement may be waived for those […]

Many novelists dream of selling the film rights to their books for big money. Certain kinds of nonfiction, like memoirs, true crime, and political exposes, are also popular with Hollywood. In most cases, however, publishers won’t be interested in the film rights for your cookbook, business book, or how-to.
But don’t dismiss the performance possibilities of […]

In “Blog + Book = Opportunity,” I talked about different ways to turn a blog into a book, also called a blook, or using a blog to write a book. This isn’t the only possible relationship between a book and a blog, however. You can also market an existing book by serializing it in […]

In the publishing world, POD usually stands for Print on Demand, a technology which lets you print books in small quantities so you don’t have to store thousands of them in your garage and pay large up-front fees for more traditional self-publishing.
But POD has another meaning: Play on Demand. That means watching or listening […]

Blame blogger Jeff Jarvis of BuzzMachine for adding “blook” to the proliferation of internet-related neologisms.
So what the heck is a blook and why would you want to write one? A blook is one of two things: a blog (short for “Weblog”) created by serializing a book, or a book created from, or at least […]

I just received an invitation to listen to an interview with the founder of the Small Biz Games on Entrepreneur Magazine Radio. I hadn’t known that Entrepreneur Magazine had a radio show, though, as I think about it, I do recall Entrepreneur columnist Romanus Wolter, who will be conducting this interview, saying something about it.
Entrepreneur […]

Heidi Miller’s mentions The Author-izer on her podcast and catches the attention of at least one would-be author.