Author-ized Articles

I’ll be moderating a panel on Writing and Publishing for Consultants at the July 27th meeting of the Bay Area Consultants Network. This will be a real challenge, as there’s so much to say about publishing and so little time to say it in, but I’ve been working hard with the panelists to coordinate the […]

A colleague recently put this question in the bluntest of terms: “If publishers won’t promote your book and they take a huge percentage, what exactly do they do for the author?”
I wouldn’t say that publishing houses won’t promote your book, but first-time authors get a very small piece of the marketing pie—and publishers have smaller […]

There’s been a veritable storm of discussion in the blogosphere lately on the topic of ghost blogging. Despite the number of people weighing in on the subject, very little new is being said. The great bulk of commentators—many of whom are PR professionals who’ve made up quotes and attributed them to their clients without batting […]

I’m starting to think I should put this over on the ’static’ half of my website in 24-point letters: hiring a ghostwriter is not less work than writing a book yourself. It’s just less writing.
Let me qualify that statement. If you just want articles, or even a book, written on a certain topic, and you hire […]

Even though one of our panelists couldn’t make it, the “Working the Net, Netting the Work” panel at the Society for Marketing Services Professionals (a group of marketers who specialize in the Architecture, Engineering, and Construction industries, some of whom are also architects and engineers) on March 15 was a definite success. And the audio […]

 

 Working the Net Panel: Play Now | Play in Popup | Download

Penny Haynes finally talked me into presenting at one of her Virtual Podcasting Expos. I find the interface a little awkward, mostly because I can’t see the audience. One advantage a virtual expo has over a teleseminar, however, is that I’ll be able to see who’s in the “room” with me. Since my presentation is […]

I’ll be taking part in a panel called “Working the Net, Netting  the Work: The Changing Face of Internet Strategies,” hosted by the San Francisco chapter of the Society for Marketing Professional Services on March 15th, 2007. I’ll be wearing my Podcast Asylum hat, explaining to architects, engineers, and construction professionals about how to use blogging […]

Most people who talk about book signings talk about how to attract attention from the venue’s patrons and how to get more people to show up. Authors give consistent recommendations for what to do before, during, and after signings in order to make them more successful. And pretty much everyone agrees that just sitting at […]

Self-publishing guru Dan Poynter, author of Writing Nonfiction and The Self-Publishing Manual, makes his YouTube debut in a ten-minute video taken at one of his seminars. The video is not as enlightening as his books, but it does serve to introduce Dan as a person. I’ve never attended a live seminar, but I’ve heard […]

I’ve now posted the slides and speaker notes from my “What the Heck Is Podcasting? (And Why Should We Care?)” presentation over on my main website. You’ll also find links to my other podcasting presentations there.
I also found out who took the photo in the preceding post: Steve Rhodes of TigerBeat. Thanks, Steve!